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As of June 2025, Meta has started rolling out major changes to Facebook and Instagram Shops. The most important update? Businesses are now being directed to use website checkout instead of the in-app Checkout on Facebook or Instagram. Customers browsing your Shop will still discover products through features like product pages, shoppable posts, and your Shop’s homepage, but when they’re ready to buy, they’ll be sent to your website to

Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In some cases, Event Targeting may be the better choice for the client. In this article, we will cover what a Geofencing Campaign is, what an Event Targeting Campaign is, and which situation may be the best for each tactic. Geofencing

Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to focus on likes and follower counts, those don’t tell the full story. Metrics like engagement rate, click-through rate (CTR), and conversions are more valuable when it comes to measuring real impact. What Should You Track? Some of the most valuable metrics to watch include engagement

One of the most effective, yet underutilized marketing tactics that businesses can use to promote themselves is reaching customers through a Programmatic Audio campaign. But just what is Programmatic Audio? Programmatic Audio is a way to deliver your audio advertisements through different platforms across streaming services, podcasts, and digital radio. Some of the services you can reach your audience through includes, Spotify, Pandora, Radio.com, Stitcher, Apple Podcasts and many others!

What is Local Listing Optimization? Local Listing Optimization (LLO) is the management of a businesses’ information on online business directories. This monitoring program helps to correct and optimize information across over 70 of the top directories online, such as Google My Business, Apple, Amazon Alexa, and Waze, just to name a few. What goes into Local Listing Optimization? The main pieces of information that LLO works to optimize are a

Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet users, seem to know about are the AI Overviews. What are AI Overviews? AI Overviews are the small blurb that appears at the top of the Google search engine more often these days, with almost 14% of all searches triggering the Overviews as of March

When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better results by focusing on user demographics. This blog will explore ad placement, the differences between that and demographic targeting, and why the latter often yields superior outcomes. Understanding Ad Placement Ad placement refers to the specific locations where ads appear across web and app platforms.

In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how your content performs online can make all the difference. The secret? Social media analytics. What Are Social Media Analytics? Social media analytics refer to the data and metrics that track how your content is performing across various platforms. This includes numbers tied to engagement, reach,

Too many brands treat social media like a box to check. A post here, a story there—just enough to say, “we’re active.” But activity doesn’t equal strategy. And it definitely doesn’t guarantee results. To see real impact, social media needs to work for your business, not just exist beside it. That starts with intention. Think beyond the platform. Social media should be an extension of your broader business goals. Are

A well-crafted marketing plan is the foundation of a successful business. This blog will explain why it’s imperative to plan your marketing strategy before implementing to see success. This can be the difference between a successful business and a flop. What’s a comprehensive marketing plan and why should I have one? A comprehensive marketing plan is a strategic outline and strategy of a business that serves as a guide to

The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much like all other forms of technology, Google is always updating their services, algorithms and requirements to evolve with changing trends. Does it seem like their flagship search engine looks different every time you open it lately? You’re not alone! Recently, Google has been testing out

As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social ads are a great way for brands to reach their target audience while showcasing their company’s unique brand image. All social platforms have slightly different placement options, but the three main placements are carousel ads, static ads, and video ads. Carousel Ads consist of a